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Email Manners Matter

A great business lesson my mentor taught me is the value of transactional e-mail communication and how to move the ball forward. There are many types of e-mail communication, I am going to focus on how to e-mail industry folk, get a response and succ…
I recently wrote an article for the Songwriters Association of Canada (SAC) that is featured in this years Songwriters Magazine. This article and many more can be found in the… http://musicpreneurship.com/blog/email-manners-matter/

Above The Noise with Musicpreneur Author Aaron Bethune

Musicians have the ability to reach a large audience independently using the available tools at almost no cost. However the expectancy is to make little to no money in return for the product. The generation that is growing up with the concept of free or c…
I was recently interviewed by Darian Hogan at Music Supervision Central. See below: Canadian-born global music entrepreneur Aaron Bethune has just released his new text,… http://musicpreneurship.com/blog/above-noise-musicpreneur-author-aaron-bethune/

Storytelling & Creating Our Own Story

Storytelling is a primal form of communication. It has traditionally been a way of passing on knowledge, lessons, events and experiences from generation to generation. Stories are the threads that tie us to ancient traditions, legends, myths, even symbols…
Storytelling & creating our own story   “All stories are built around human truths, no matter what channel they live on. The best songs, the best movies, the best ads let you… http://musicpreneurship.com/blog/storytelling-creating-our-own-story/

B(r)anding

Branding is so far-reaching and penetrates so deeply into the essence of what we do that essentially everything we do becomes our brand.
Branding is so far-reaching and penetrates so deeply into the essence of what we do that essentially everything we do becomes our brand. The value of music has never changed—it… http://musicpreneurship.com/blog/branding/

A key trait most successful people in any industry have and most musicians lack

There is a key trait that almost every successful person in any industry possesses and that most musicians lack.
I have come to discover that almost everybody who reaches a high level of success has a trait that most musicians and artists quite often lack. Self worth. If you don't vlaue… http://musicpreneurship.com/blog/key-trait-most-successful-people-any-industry-have-and-most-musicians-lack/

Achieving success in music has a lot in common with learning a new language

Achieving a successful career in music has a lot in common with becoming fluent in a new language.
When it comes to a career in music, one of the hardest things is knowing how close or how far you are to "making it." An experience mountaineering in high altitude when I was… http://musicpreneurship.com/blog/achieving-success-music-has-lot-common-learning-new-language/

A split test revealed additional insight about Musicpreneurs

During a split test to choose the cover for the book it became apparent which cover appealed to right brain thinkers and which appealed to left brain thinkers. It also said something about Musicpreneurs.
In the final design stages of my book, and after already approving the cover design, designer Josh Nychuk presented me with a final suggestion. He took the already approved… http://musicpreneurship.com/blog/split-test-revealed-additional-insight-about-musicpreneurs/