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Canadian Musician Article: Indie Insider : Fan Profiling (Part 2)

All accumulated data plays an immensely important role in how you market your brand. It helps you create Facebook ads to target your fan demographic. It helps you know which platforms to focus on and which to forget about. It can affect your tour routing …
The following article is featured in the current issue of Canadian Musician. To view the original article and many more please visit: www.canadianmusician.com    Fan… http://musicpreneurship.com/blog/canadian-musician-article-indie-insider-fan-profiling-part-2/

Email Manners Matter

A great business lesson my mentor taught me is the value of transactional e-mail communication and how to move the ball forward. There are many types of e-mail communication, I am going to focus on how to e-mail industry folk, get a response and succ…
I recently wrote an article for the Songwriters Association of Canada (SAC) that is featured in this years Songwriters Magazine. This article and many more can be found in the… http://musicpreneurship.com/blog/email-manners-matter/

Above The Noise with Musicpreneur Author Aaron Bethune

Musicians have the ability to reach a large audience independently using the available tools at almost no cost. However the expectancy is to make little to no money in return for the product. The generation that is growing up with the concept of free or c…
I was recently interviewed by Darian Hogan at Music Supervision Central. See below: Canadian-born global music entrepreneur Aaron Bethune has just released his new text,… http://musicpreneurship.com/blog/above-noise-musicpreneur-author-aaron-bethune/

Aaron Bethune on Australia's "Music As Your Business" Summit

I enjoyed being a part of Australian musician and marketer Dimitra's "Music As Your Business Summit." This is my portion of the summit, to hear all the experts you can visit: musicasyourbusinesssummit.com
I enjoyed being a part of Australian musician and marketer Dimitra's "Music As Your Business" Summit. This is my portion of the summit, to hear all the experts you can visit:… http://musicpreneurship.com/blog/aaron-bethune-australias-music-your-business-summit/

Walking The Dog Episode 19: Interview with Musicpreneur Aaron Bethune

In today’s 35 minute episode I talk with my friend, music business consultant, newly published music marketing author, and just a lovely, genuine, and interesting human being, Aaron Bethune (@PlayItLoudMusic).
My friend Solveig Whittle interviewed me on her podcast "Walking The Dog." Here is what she had to say:   In today’s 35 minute episode I talk with my friend, music… http://musicpreneurship.com/blog/walking-dog-episode-19-interview-musicpreneur-aaron-bethune/

Things to think about before you release new music

Here are a few things to consider before you release new music.
My friend Solveig Whittle asked me to come up with a few things indie artists should think about before releasing new music. Here was my response: Have you made alternate… http://musicpreneurship.com/blog/things-think-about-you-release-new-music/

Interview on Canadian Musician Radio

CM Academy speaks with Aaron Bethune, the author of the new book Musicpreneur: The Creative Approach To Making Money In Music. We'll speak about the book and some of the ideas in it.
CM Academy speaks with Aaron Bethune, the author of the new book Musicpreneur: The Creative Approach To Making Money In Music. We'll speak about the book and some of the ideas in… http://musicpreneurship.com/blog/interview-canadian-musician-radio/

Storytelling & Creating Our Own Story

Storytelling is a primal form of communication. It has traditionally been a way of passing on knowledge, lessons, events and experiences from generation to generation. Stories are the threads that tie us to ancient traditions, legends, myths, even symbols…
Storytelling & creating our own story   “All stories are built around human truths, no matter what channel they live on. The best songs, the best movies, the best ads let you… http://musicpreneurship.com/blog/storytelling-creating-our-own-story/

A key trait most successful people in any industry have and most musicians lack

There is a key trait that almost every successful person in any industry possesses and that most musicians lack.
I have come to discover that almost everybody who reaches a high level of success has a trait that most musicians and artists quite often lack. Self worth. If you don't vlaue… http://musicpreneurship.com/blog/key-trait-most-successful-people-any-industry-have-and-most-musicians-lack/

Achieving success in music has a lot in common with learning a new language

Achieving a successful career in music has a lot in common with becoming fluent in a new language.
When it comes to a career in music, one of the hardest things is knowing how close or how far you are to "making it." An experience mountaineering in high altitude when I was… http://musicpreneurship.com/blog/achieving-success-music-has-lot-common-learning-new-language/

A split test revealed additional insight about Musicpreneurs

During a split test to choose the cover for the book it became apparent which cover appealed to right brain thinkers and which appealed to left brain thinkers. It also said something about Musicpreneurs.
In the final design stages of my book, and after already approving the cover design, designer Josh Nychuk presented me with a final suggestion. He took the already approved… http://musicpreneurship.com/blog/split-test-revealed-additional-insight-about-musicpreneurs/