The Musicpreneur Blog

  • We Spin Interview: The Mindset Of A Musicpreneur – Aaron Bethune

    Jul 21, 2015

    Aaron Bethune is a music business consultant, manager, author, and the founder of PlayitLoudMusic, Above the Noise and JAM, among a number of other projects. In this WeSpin Podcast episode, Aaron told us his amazing story of how he started in the music industry, talked on his (not less amazing) curr…

  • Recent interview for Australia's Morning Roar

    Jul 21, 2015

    1. WHAT TIME DO YOU START YOUR DAY? Generally 7:50am. Sometimes earlier. It seems to be my internal alarm. If I am traveling I tend to get up around 6am so as to hit the gym before my day starts. 2. WHAT IS THE VERY FIRST THING YOU DO WHEN YOU WAKE UP IN THE MORNING? a) I look over at my wi…

  • Canadian Musician Article: Indie Insider : Fan Profiling (Part 2)

    Feb 3, 2015

    All accumulated data plays an immensely important role in how you market your brand. It helps you create Facebook ads to target your fan demographic. It helps you know which platforms to focus on and which to forget about. It can affect your tour routing and the types of venues you approach, as well…

  • Canadian Musician Article: Indie Insider : Fan Profiling (Part 1)

    Nov 29, 2014

    Fans are the single most important element of a professional and satisfying career in music. Without fans you’re an amateur! Two things I have noticed in successful musicians are that (1) their goals are clearly defined, and (2) their audiences are even more clearly defined. If you don’t know your f…

  • Email Manners Matter

    Nov 29, 2014

    A great business lesson my mentor taught me is the value of transactional e-mail communication and how to move the ball forward. There are many types of e-mail communication, I am going to focus on how to e-mail industry folk, get a response and successfully advance your career.

  • Above The Noise with Musicpreneur Author Aaron Bethune

    Sep 19, 2014

    Musicians have the ability to reach a large audience independently using the available tools at almost no cost. However the expectancy is to make little to no money in return for the product. The generation that is growing up with the concept of free or cheap music is not hard-wired to give a high e…

  • Aaron Bethune on Big Value Big Business Podcast

    Aug 20, 2014

    Aaron Bethune comes to us from – Where you’ll find his epic marketing book by the same name: Musicpreneur: The Creative Approach to Making Money in Music.

  • Aaron Bethune on Australia's "Music As Your Business" Summit

    Aug 20, 2014

    I enjoyed being a part of Australian musician and marketer Dimitra's "Music As Your Business Summit." This is my portion of the summit, to hear all the experts you can visit:

  • Walking The Dog Episode 19: Interview with Musicpreneur Aaron Bethune

    Aug 20, 2014

    In today’s 35 minute episode I talk with my friend, music business consultant, newly published music marketing author, and just a lovely, genuine, and interesting human being, Aaron Bethune (@PlayItLoudMusic).

  • Things to think about before you release new music

    Aug 20, 2014

    Here are a few things to consider before you release new music.

  • Interview on Canadian Musician Radio

    Aug 20, 2014

    CM Academy speaks with Aaron Bethune, the author of the new book Musicpreneur: The Creative Approach To Making Money In Music. We'll speak about the book and some of the ideas in it.

  • Interview with The Times Colonist

    Aug 15, 2014

    Aaron Bethune has a degree in jazz guitar and has acted as a consultant, manager and promoter in the music industry. Bethune figures "99 per cent" of musicians are not making their living through music. Making it to the peak of the music business is a combination of luck, talent and happenstance.

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