All accumulated data plays an immensely important role in how you market your brand. It helps you create Facebook ads to target your fan demographic. It helps you know which platforms to focus on and which to forget about. It can affect your tour routing …
The following article is featured in the current issue of Canadian Musician. To view the original article and many more please visit: www.canadianmusician.com
A great business lesson my mentor taught me is the value of transactional e-mail communication and how to move the ball forward.
There are many types of e-mail communication, I am going to focus on how to e-mail industry folk, get a response and succ…
I recently wrote an article for the Songwriters Association of Canada (SAC) that is featured in this years Songwriters Magazine. This article and many more can be found in the… http://musicpreneurship.com/blog/email-manners-matter/
Musicians have the ability to reach a large audience independently using the available tools at almost no cost. However the expectancy is to make little to no money in return for the product. The generation that is growing up with the concept of free or c…
I was recently interviewed by Darian Hogan at Music Supervision Central. See below:
Canadian-born global music entrepreneur Aaron Bethune has just released his new text,… http://musicpreneurship.com/blog/above-noise-musicpreneur-author-aaron-bethune/
I enjoyed being a part of Australian musician and marketer Dimitra's "Music As Your Business Summit." This is my portion of the summit, to hear all the experts you can visit: musicasyourbusinesssummit.com
I enjoyed being a part of Australian musician and marketer Dimitra's "Music As Your Business" Summit. This is my portion of the summit, to hear all the experts you can visit:… http://musicpreneurship.com/blog/aaron-bethune-australias-music-your-business-summit/
In today’s 35 minute episode I talk with my friend, music business consultant, newly published music marketing author, and just a lovely, genuine, and interesting human being, Aaron Bethune (@PlayItLoudMusic).
My friend Solveig Whittle interviewed me on her podcast "Walking The Dog."
Here is what she had to say:
In today’s 35 minute episode I talk with my friend, music… http://musicpreneurship.com/blog/walking-dog-episode-19-interview-musicpreneur-aaron-bethune/
CM Academy speaks with Aaron Bethune, the author of the new book Musicpreneur: The Creative Approach To Making Money In Music. We'll speak about the book and some of the ideas in it.
CM Academy speaks with Aaron Bethune, the author of the new book Musicpreneur: The Creative Approach To Making Money In Music. We'll speak about the book and some of the ideas in… http://musicpreneurship.com/blog/interview-canadian-musician-radio/
Storytelling is a primal form of communication. It has traditionally been a way of passing on knowledge, lessons, events and experiences from generation to generation. Stories are the threads that tie us to ancient traditions, legends, myths, even symbols…
Storytelling & creating our own story
“All stories are built around human truths, no matter what channel they live on. The best songs, the best movies, the best ads let you… http://musicpreneurship.com/blog/storytelling-creating-our-own-story/
During a split test to choose the cover for the book it became apparent which cover appealed to right brain thinkers and which appealed to left brain thinkers. It also said something about Musicpreneurs.
In the final design stages of my book, and after already approving the cover design, designer Josh Nychuk presented me with a final suggestion. He took the already approved… http://musicpreneurship.com/blog/split-test-revealed-additional-insight-about-musicpreneurs/